Marketing Intern

QuadReal | Vancouver, BC

Incoming

• Preparing for the Spring 2025 launch of Oakridge Park.

Digital Marketing Coordinator

Belmar Consulting | Burnaby, BC

August 2023 - Present

• Directed a large-scale B2B marketing campaign for Sales, Delivery, and Engineering teams, elevating LinkedIn engagement by 10% through designing engaging content surronding technology for non-technical audiences.
• Plan and facilitate monthly company-wide meetings, including slide creation, schedule coordination, and data collection from various teams to ensure a smooth and comprehensive meeting flow.
• Utilize Google Analytics to strategically assess monthly social media, website, and competitor metrics, facilitating data-driven decision-making to identify the latest trends.

Marketing Intern

Peko [Acquired by Fresh Prep] | Vancouver, BC

September 2022 - April 2023

• Crafted all copywriting deliverables, such as blog posts, recipes, emails, media pitches, and press releases.
• Developed, designed, and implemented a customer review system and workflow using Figma and Mailchimp for 2000+ subscribers, collecting valuable feedback to form strategic business recommendations.
• Collaborated with 10+ influencers, local businesses, and news outlets, demonstrating adept coordination with diverse stakeholders to boost brand visibility across platforms.

Communications Intern

KPMG | Vancouver, BC

May 2022 - August 2022

• Produced and distributed news releases, articles, and media advisories to both the internal and external national website, showcasing strong organizational and communication skills with an average deliverability rate of 99.89%.
• Performed strategic analysis utilizing Cision to monitor performance metrics and made informative decisions for evaluating the success of media releases compared to competitors.
• Strengthened relationships with reputable media outlets including Globe and Mail, IT World Canada, and BetaKit, resulting in a 64% uptick in click rates on news articles.

Marketing Intern

Zuke AR | Austin, Texas

January 2022 - April 2022

• Implemented a comprehensive rebranding strategy, including updating the brand guide to ensure consistency across all marketing materials and channels.
• Utilized Figma to create visually appealing graphics that resonated with the target audience, resulting in a 63% increase in engagement on LinkedIn.
• Collaborated closely with the company founder to align content creation efforts with the organization's vision and values, fostering a cohesive brand.

Co-President

UBC BizTech | Vancouver, BC

Incoming

• Working with a team of over 40 executives at UBC's largest technology club.

Marketing & Design Lead

May 2023 - Present

• Lead a team of 8 directors by cultivating a positive and collaborative team culture.
• Introduced a media team to execute new content strategies resulting in a 1,400% increase in accounts reached, a 200% higher engagement rate, a 20% monthly rise in Instagram followers, and 120% more event applicants, exhibiting success in driving projects.
• Collaborate cross-functionally with Events, Partnerships, Finance, Development, and Data teams to ensure deliverables adhere to budget, have the correct resources, and follow best methodologies for success.

Public Relations Executive

CAISA Fashion Show | London, ON

October 2021 - April 2022

• Authored and distributed bi-weekly fashion blogs, resulting in a 73% boost in website traffic.
• Sustained partnerships with over 30 campus organizations to enhance visibility of the fashion show.
• Contributed to the successful fundraising efforts that generated over $10,000 for Bioinformatics Research at the Children's Health Foundation.

Promotion Executive

Taiwanese Association at Western | London, ON

October 2021 - April 2022

• Leveraged Adobe Photoshop to design promotional graphics, driving sold out events.
• Produced giveaway visuals that resulted in an increase of 200+ followers and over 1000 entries for our flagship event.

Director of Media & Marketing

Western Real Estate Club | London, ON

October 2021 - April 2022

• Utilized Figma to craft compelling marketing material tailored for speakers within the real estate industry.
• Developed graphics for Instagram leading to an 82% increase in engagement.

Marketing Coordinator

Faculty of Information and Media Studies Students'​ Council | London, ON

April 2021 - April 2022

• Coordinated a team of 6 executives to develop engaging marketing collateral.
• Implemented marketing initiatives for the faculty, driving increased interest and traffic on our social media.
• Collaborated closely with the president and administration to produce content enhancing the Student Council's impact.

Ambassador

Young Investor Program | Vancouver, BC

May 2019 - February 2020

• Guided and mentored 15 participants on stock portfolio management and presentation skills for the program's case competition.
• Conducted weekly office hours to offer guidance and constructive feedback on mentees' projects.

Co-Founder

TEDxYouth@SeymourSt | Vancouver, BC

December 2018 - September 2019

• Co-founded and organized a TEDxYouth event in Metro Vancouver, aimed at empowering the voices of local youth.
• Successfully recruited 12 speakers, 10 volunteers, and secured over $2000 in sponsorships funds.